XL Recordings / Worldwide / 2025
"Written and produced over five years, hooke’s law is keiyaA’s document of survival through self-interrogation. The album deconstructs and rebuilds her ego on her own terms, offering a safe space to process conflicting roles she faced growing up as a queer Black woman. Embracing discomfort and contradiction, keiyaA rejects the demand for neat resolution, instead honoring multivalence – allowing all her past, present and future selves to coexist in harmony, friction and confusion across a genre-defying blend of jazz, R&B, hip-hop, electronic, and experimental music.
Known for her penetrating explorations of Black womanhood and liberation, keiyaA reemerges post her 2020 debut Forever, Ya Girl with greater intensity and unbound experimentation. In the wake of her first theatrical stage play, milk thot, keiyaA arrives to present hooke’s law, which she explains is:
*“An album about the journey of self love, from an angle that isn't all affirmations and capitalistic self-care. It's not a linear story with a moral at the end. It's more